There’s a knee jerk tendency to cut marketing or public relations when things get tough. This is short-sighted and foolhardy.

Good marketing and public relations are the very lifeblood of a progressive organization. Instead of layoffs and the negative drain that is on any company morale and public perception, CEOs should ponder what positive publicity could be generated in a downtime. Just what are your company’s pluses? How can they be turned into something positive and inspiring? That should be the strength of your marketing and PR departments, or the outside consultants you rely on.

One CEO told me recently he was upbeat in the downturn; another that he was “cautiously optimistic.” Yes, the world may be going to hell in a hand basket as the global meltdown continues, but there’s a decision your company has to make as to whether it wants to go along for the ride. Some even see the economic crisis as one huge opportunity. Now that’s my kind of company.

Ray Dykes President,
PR PLUS Communications

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PR PLUS Communications is a highly experienced, but small public relations firm ... and more. Formed in the mid-1980s by its Principal Ray Dykes, the business communications consultancy provides personal and professional advice and counsel on such things as:

Public relations
Media relations
Business presentations
Marketing and promotional materials
Practical solutions to business communications challenges
Photography, including extensive stock bank
Wide variety of writing tasks from speeches to features; News Releases to PowerPoint shows; brochures to corporate histories; web writing to school texts
Workshop training (topics range from “How to Speak in Public” to “Media Relations” and “Customer Service”)
Web design and site management

With PR PLUS, contact remains personal and professional. When required, the Principal brings together an experienced project team involving graphic designers, web experts, printers, and even photographers, although Ray enjoys this role as well. In this way, PR PLUS can be as big or as small as you need.